Apr 24 in Testing and Experimenting 🚀
How The Super Bowl inspired this video…
Quick story: It was Super Bowl Sunday and my family was upstairs just about to watch the game on TV.
I was downstairs trying a couple of new things, experimenting with capcut, some Ai tools, and my phone. Trying for the first time something totally new and exciting - filming myself in front of the camera for a headshot video… I had created many videos before but this was the first one with my face looking straight to the camera.
I had just launched a fresh Instagram account all about creative marketing for luxury real estate, using 3D images and campaigns. As the commercials played during breaks I got inspired with an idea for a video.
So there I was, scripting out my concept on my phone, and I started recording, with a green backdrop hung up on the wall.
Nothing fancy, but I was determined to make it work!
By the end of that Sunday night, I had shot and roughly edited my first headshot video.
With a huge sense of accomplishment, I posted that first headshot video on that almost new Instagram account, and wrote the caption and details.
I waited. The views started trickling in slowly...and today with a total of 25 to be exact.
Then the very next day, luxury real estate Broker Ryan Serhant dropped a quick car video covering essentially the same topic I had just posted the day before. Unsurprisingly, his video had thousands of views.
But rather than get discouraged, it motivated me even more.
The lesson for me:
Having a solid message is crucial, but building an actual audience of engaged followers is what really creates success. From that moment, I committed myself to consistently creating valuable video content that would gradually grow my voice and personal brand.
In the months that followed, that's exactly what I have been doing - experimenting with diverse formats, using video techniques and editing styles, sometimes even simpler and complex videos.
It has been a slow process to start gaining traction in that niche, but stick-with-it persistence paid off.
More and more people began following along consistently as I delivered regular value.
New lesson: On Instagram, the algorithm shows your videos to just a few people at first. But if those initial viewers keep watching through most of the video, indicating high engagement, Instagram will boost the reach and show it to a much wider audience of your followers and even non-followers.
Or in simpler words:
Instagram starts by showing new videos to just a small portion of people. But with high watch times, it increases the overall reach exponentially. So the algorithm controls the reach.
So now I'm coming to you to share what I learned back then. What were your thoughts on that first video effort? Did you even notice the makeshift green screen or any strange stuff?
If you like this post leave a comment and let me know what you think!
I may have started with just 25 views on that video, but just last week a video reached 750K views.
I'm committed to increase the quality of recorded videos and just about to start documenting video lessons here in skool. So it can be helpful for other home designers.
Because ultimately, sustainable success comes from consistently creating and delivering value over a long period of time on a narrowly defined niche.
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How The Super Bowl inspired this video…
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