In the past few weeks, I helped a friend implement a new approach to lead generation. Instead of the classic lead magnet, I suggested using a low-cost product (micro-offers strategy). I鈥檝e been using this method for a while, but we launched his setup 8 days ago. The result? ROI of 0% on the product itself :D, but he got 6 bookings for online calls (potential high-ticket clients).
If you're curious about how I set it up, let me know, and I'd be happy to share the details 馃槉