Although the benefits of SEO when having your own IP address host apps are unproven, it gives you the advantage of handling your service from start to finish. Without a dedicated IP address, you likely have an address linked to thousands of unknown websites that are linked to other businesses. Like being an unwanted member of a Minecraft server, sharing IP addresses can put you at risk of having your website or email blacklisted from a user's search. Do you want to be a sheep in an unknown's field, or would you rather stand apart and save yourself and your clients from significant expenses?