Struggling to Close More Sales? Here’s What You Should Be Focusing On Instead

Sales isn’t just about pitching your product—it’s about understanding your prospect’s pain points and showing them how you’re the solution they’ve been searching for.

Here are 3 things I focus on to consistently close more deals:

Lead with the Problem, Not the Product ❓: Instead of diving into a product pitch, start by addressing your prospect’s pain points. When they feel understood, they’re more likely to see you as the solution. Example: “Are you struggling to generate consistent leads? Let me show you how I can help automate that process.”
Follow Up Like a Pro 🔄: Most sales don’t happen after the first interaction. The money is in the follow-up. Studies show that it takes 5-7 touches to close a deal. Tip: Don’t send generic follow-ups. Customize each one based on the lead’s specific needs or the last conversation you had.
Remove Risk for Your Prospect 🤝: If your prospect is on the fence, make it easy for them to say yes by removing as much risk as possible. This could mean offering a money-back guarantee, a free trial, or a low-risk entry point. Example: “Let’s start with a 30-day trial, and if you don’t see the results you’re looking for, no strings attached.”

Since focusing on these three areas, I’ve been able to:

Close deals 30% faster.
Build stronger relationships with clients who see me as a partner, not just a salesperson.
Increase repeat business and referrals by delivering on my promises.

What’s been your biggest challenge when it comes to closing sales?

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