3d ago in General discussion
Be a Sniper, not a Shotgunner
You need to be marketing HEAVILY in your local market. Why? Because proximity is a huge logistical advantage. It lets you be faster in all aspects of your business. Faster delivery of your product or service, faster invoicing, faster marketing etc.
Why is it effective?
Because of the concentration of touchpoints in a single area. Your reviews will come from more heavily populated areas. And like-minded people talk to like-minded people.
How do you do this?
Pick a 4-5 mile radius near your headquarters (15min commute or less) with 10s of thousands of homes or more. Screen for income of the clients you're looking to attract.
Marketing stats tell us that a client needs to have 8 touchpoints on average with your brand before they make a purchase. Keeping your forces concentrated, will make your CAC decrease and reduce price haggling due to brand recognition over time.
Tomorrow I will layout a game plan for how I would increase touchpoints for a service based business. Stay tuned!
0
0 comments
Be a Sniper, not a Shotgunner
skool.com/notion-engineer-5779
Join a community of entrepreneurs dedicated to turning dreams into reality. Get access to expert guidance, and succeed in your business journey.
powered by