2d ago in General discussion
Increasing Touchpoints for a service based business
Like I promised here is how I would implement yesterdays post regarding touchpoints for ANY service based business. Lets get to 8 shall we?
Touchpoint 1. Create and place yard signs to get your phone ringing with local clients.
Touchpoint 2. Answer your phone!!! When the client calls say "Hey this is ___, we provide x, how can we help you?" Get a name & email.
Touchpoint 3. Send a professional email with a link to your service overview. Service pamphlet, past projects, etc.
Touchpoint 4. Text them from a branded phone number when you're on the way. (iPhone name share, or branded phone number)
Touchpoint 5. Arrive branded, both your vehicle and in uniform
Touchpoint 6. Leave physical or digital business card
Touchpoint 7. Send a branded proposal with automated follow-ups to keep the ball rolling.
Touchpoint 8. Set a reminder to follow-up with the client at an agreed upon time (ask them about their timeline ALWAYS!)
By this point the client should know who you are, and have already drawn up their own expectations about what you offer. It's your job to exceed or meet these.
Next time I will show you a protocol for how to continue getting clients even while your working.
You don't want to run out of work because you've been busy on the tools!
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Increasing Touchpoints for a service based business
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