Like I promised here is how I would implement yesterdays post regarding touchpoints for ANY service based business. Lets get to 8 shall we? Touchpoint 1. Create and place yard signs to get your phone ringing with local clients. Touchpoint 2. Answer your phone!!! When the client calls say "Hey this is ___, we provide x, how can we help you?" Get a name & email. Touchpoint 3. Send a professional email with a link to your service overview. Service pamphlet, past projects, etc. Touchpoint 4. Text them from a branded phone number when you're on the way. (iPhone name share, or branded phone number) Touchpoint 5. Arrive branded, both your vehicle and in uniform Touchpoint 6. Leave physical or digital business card Touchpoint 7. Send a branded proposal with automated follow-ups to keep the ball rolling. Touchpoint 8. Set a reminder to follow-up with the client at an agreed upon time (ask them about their timeline ALWAYS!) By this point the client should know who you are, and have already drawn up their own expectations about what you offer. It's your job to exceed or meet these. Next time I will show you a protocol for how to continue getting clients even while your working. You don't want to run out of work because you've been busy on the tools!

You need to be marketing HEAVILY in your local market. Why? Because proximity is a huge logistical advantage. It lets you be faster in all aspects of your business. Faster delivery of your product or service, faster invoicing, faster marketing etc. Why is it effective? Because of the concentration of touchpoints in a single area. Your reviews will come from more heavily populated areas. And like-minded people talk to like-minded people. How do you do this? Pick a 4-5 mile radius near your headquarters (15min commute or less) with 10s of thousands of homes or more. Screen for income of the clients you're looking to attract. Marketing stats tell us that a client needs to have 8 touchpoints on average with your brand before they make a purchase. Keeping your forces concentrated, will make your CAC decrease and reduce price haggling due to brand recognition over time. Tomorrow I will layout a game plan for how I would increase touchpoints for a service based business. Stay tuned!

Don’t just sell your product; maximize customer value with cross-sells and upsells. Often, businesses leave money on the table by not offering logical upgrades or complementary products. Actionable Steps: - Audit your product line and identify complementary or upgraded offerings. - Create upsell prompts at checkout or follow-up emails showcasing premium versions of your product. - Use data to personalize cross-sells—recommend products based on purchase history. The more relevant your offers, the more customers will spend with you.

Many founders focus on growth, but overlook the core numbers that determine scalability. A deep dive into Customer Acquisition Cost (CAC) and Lifetime Value (LTV) can transform your business strategy. Actionable Steps: Calculate your CAC by dividing total acquisition costs (ads, sales teams, etc.) by the number of new customers. Determine your LTV by analyzing revenue per customer, average lifespan, and churn rate. Levers to crank your LTV -Increase Price -Decrease churn (people buy more times) -Upsells (better versions of thing) -Decrease delivery cost -Sell more -Cross sell (You buy this, you also get that...Apple is a Master of this) -Down sell (Worse version of thing) By optimizing these metrics, you’ll know exactly how much you can afford to spend to acquire a customer and scale confidently. Now give me an example of how you would decrease churn for a coffee shop or use your own business. Tell us how you'd implement, then do it.

Welcome, everyone, to our group! I’m thrilled to have you here as we embark on this journey together. This community is all about supporting one another in the pursuit of business success—whether you’re looking to start your first venture, scale your current business, or simply learn from like-minded individuals who share the same grit and determination. To kick things off, I’d love to organize an informal meetup over coffee so we can get to know each other, share our goals, and brainstorm how we can best collaborate to achieve our dreams. This is your chance to connect, network, and find ways we can help one another succeed while navigating the challenges of entrepreneurship. Let’s make it happen—feel free to suggest times or locations that work for you! In keeping with the theme of collaboration and shared learning, I’d like to kick off a quick activity. Let’s go around and share one cool software tool, feature, or strategy that’s made a massive difference in your business—something that’s delivered a significant ROI. I’ll go first: By now, many of you have heard of Stripe, the payment processing platform. In my contracting business, cash flow can be a huge bottleneck, as funds don’t always clear instantly when clients pay. That delay can slow down scheduling jobs or deploying capital for new orders. But Stripe offers instant payouts to your bank account for a 3% fee, which has been a lifesaver in a pinch. While it’s not something to rely on all the time, it’s an excellent tool for moving faster when time is critical. Now it’s your turn—share something substantial that’s worked for you, whether it’s an SOP, a marketing tactic, a negotiation strategy, or any other game-changer. Let’s learn from each other and set the foundation for a powerful community!