Part five - How to Build Your Email List with Chatbots - Align your strategy with your landing page

Hey Folks sorry to take so long in bringing this to it's conclusion, but here it is:

It doesn’t matter which strategies you use to build your email list using chatbots, what is important though is to align each strategy with your particular landing page. The chatbot on your home page, for instance, should not follow the same methods as a chatbot on your product page or blog.

This is where customizing your chatbots makes all the difference.

For example, a chatbot communicating with a user on a product page may be automated to offer a discount or promotion.

Whereas, a chatbot on a blog page may be better suited for offering a lead magnet or gamification.

The better tailor your chatbot's actions to your users' actions, the more successful your list-building strategy is going to be.

How to get started

As you can see, chatbots can help grow your email list while serving other functional purposes for your business. If you are still not sure where to begin with your chatbot you can follow a few simple steps to get started.

Develop your chatbot strategy

Begin by selecting a chatbot provider that will suit your needs and budget. Once you've selected it, it's time to build your strategy.

Here are some questions to ask yourself:

How many different chatbots are you going to need?
Where will they be set up?
Will you offer special discounts?
Will you be using a lead magnet? If so, what is the lead magnet?

You should also consider how much you want your chatbots to engage with your users. For example, do you want your chatbots to reach out proactively to each site visitor? This is going to be a website chatbot. Or, do you prefer to wait for users to message your chatbot directly? This could be a Messenger chatbot attached to a Facebook page. Remember, these strategies can also vary based on page or user activity.

Create your chatbots

Once you are confident in your strategy, it's time to create your chatbot. With the right Chatbot platform, you can build and launch customer service bots with no programming skills.

Find a platform that offers customizable templates that you can use to get started faster and make changes as needed. This means you can start building your email list right away.

Also, choose a chatbot platform that comes with a drag-and-drop builder that allows you to test and refine your bots' actions as needed. From there, you can improve the success of your list-building strategy with ease by tweaking your bots for best results

Connect With Your Email Provider

Finally, it should be considered connecting your chatbot service with your email provider so that your emails can be automatically triggered once a prospect subscribes and provides their email address to your chatbot. For example, AWeber's all-in-one platform can be integrated seamlessly with your Chatbot platform account by using Zapier or other integration providers like Pabbly, making this type of automation easier than ever. Or using a platform like Builderall where all the tools are integrated and working together

Take your email list to the next level

No matter your industry, email marketing should be on your radar. And let's face it. You can't expect a successful email strategy without a quality email list. So why not put chatbots to work and lighten the load?

Using these tips and tricks, you are well on your way to building an email list using chatbots. From there, you can reach a larger audience, improve conversion rates, and grow your business!

5 comments