Part Two - How to Build Your Email List with Chatbots - What is Email Marketing?

It is helpful to have a solid understanding of what email marketing really is and what it entails. After all, it is that which you will be using to grow your email list in order to bolster your marketing efforts.

In simple terms, email marketing involves strategically sending out messages to a group of subscribers. These emails can provide your audience with educational information or to inform them about new products and services, special discounts, and more.

Ultimately, the goals of an email campaign range from spreading brand awareness to making sales. But it is basically getting people looking at what you want them to see and take action on.

Email marketing can be extremely effective when carried out wisely. According to an AWeber survey, 79% of small businesses say email marketing is important to their business strategy.

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