Sep 12 (edited) in 🔸SEO
Shopify SEO Playbook - Mico Martinez
Find His Skool Community --> www.skool.com/shopify-seo
Mico's Experiences
  • Developed an SEO quick wins playbook that gets clients results within the first 3 months
  • Achieved significant revenue growth for clients, such as increasing a beauty brand's monthly revenue from $1K to $370K and a home improvement brand from $0 to $140K
  • Consistently doubles organic traffic within 3 months or achieves 7x increases for clients
  • Manages client expectations based on seasonality and other factors impacting SEO results
Key Takeaways
The 5-Step SEO Quick Wins Playbook
  1. Technical SEO Audit
  2. Navigation and Site Structure Optimization
  3. Shopping Page Optimization
  4. Blog Content Publishing and Optimization
  5. Foundational Link Building
Additional Insights
  • Out of the box, Shopify is not optimized for SEO and requires resolving common issues
  • Smaller brands need to provide search engines with a reason to rank them over giants like Amazon by increasing relevance through content
  • Optimizing images is crucial for site speed; use apps like Crush.fix for easy optimization
  • Metrixify app helps with bulk edits for larger Shopify stores
  • Prioritize fixing technical SEO issues based on importance and as part of ongoing page optimizations
  • Communicate openly with clients about expectations, considering factors like seasonality that impact results
  • Quantify SEO success through metrics like keyword rankings, organic traffic, and revenue, tailoring reporting to the client's unique situation
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Ryan Howson
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Shopify SEO Playbook - Mico Martinez
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