Developed an SEO quick wins playbook that gets clients results within the first 3 months
Achieved significant revenue growth for clients, such as increasing a beauty brand's monthly revenue from $1K to $370K and a home improvement brand from $0 to $140K
Consistently doubles organic traffic within 3 months or achieves 7x increases for clients
Manages client expectations based on seasonality and other factors impacting SEO results
Key Takeaways
The 5-Step SEO Quick Wins Playbook
Technical SEO Audit
Navigation and Site Structure Optimization
Shopping Page Optimization
Blog Content Publishing and Optimization
Foundational Link Building
Additional Insights
Out of the box, Shopify is not optimized for SEO and requires resolving common issues
Smaller brands need to provide search engines with a reason to rank them over giants like Amazon by increasing relevance through content
Optimizing images is crucial for site speed; use apps like Crush.fix for easy optimization
Metrixify app helps with bulk edits for larger Shopify stores
Prioritize fixing technical SEO issues based on importance and as part of ongoing page optimizations
Communicate openly with clients about expectations, considering factors like seasonality that impact results
Quantify SEO success through metrics like keyword rankings, organic traffic, and revenue, tailoring reporting to the client's unique situation