Oct 6 in Travel Disco
What's ourae?
What is ourae? Pronounced ooo-ray. Ourae are the primordial gods of the mountains in Greek mythology. The ourae brand mission is to release the mountain gods within all of us.
The brand ourae was born on a summer trip across Europe in 2022. My brother from another mother Chris and I were riffing eCommerce ideas back and forth... naturally brand name brainstorming began. After an astounding amount of brainpower was used to fire up a google search, ourae was chosen. Primordial Greek mountain gods? Oh yeah.
Being (relatively) career focused, we didn’t lean into the brand until 2024. Based out of Denver, Colorado, ourae will be launching it’s first product line, OLYMPOS, this year along with our newsletter.
We’re building this brand to better the world. As humanity has grown, we’ve often forgotten how to play. Let us be a reminder to go out and engage with the world in a way YOU enjoy. Life is short. Release your inner explorer!
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What's ourae?
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