How many Ad-groups? & How many Keywords in each of them?

Me and my wife are trying to learn and understand Google ads to boost our Florida based local Smart-tech-integration company (that does: Residential/commercial/yacht Automation; A/V -> home-theaters, media-rooms; Smart-Security; WiFi installs, etc) -

https://hoppenhomesystems.com/

With an Ad-budget of $2,000, $3,000, $4,000, $5,000 and $6,500 respectively, serving 2 states in USA -

(Avg. Keyword bid = $15)

How many ad groups to make?
How many keywords should we put in each of them? And how many to pick in total?
Maybe, some tips on selecting keywords, specifically for these local home service businesses…?

After watching Austin's videos, I now already understand that I'm supposed to decide upon a few specific services I want to promote before beginning with Google ads… & I should aim for around 10 clicks a day… & I should only switch to tCPA after 30 conversions last month.

But it'll be great if you could maybe take some time to answer these 3 down below, or even better - if you could maybe make a video covering that & setting up conversions, with any tips & thoughts you wanna share…

Thanks 😁

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