Jan 19 in General Discussion
"Artifact", a much hyped news app by Kevin Systrom, shuts down
"Last week, Artifact, a buzzy news app from Instagram’s co-founders, announced it was shutting down after failing to gain critical mass. The news came as a surprise, as the app was generally well-received by its core audience; smartly leveraged AI to power recommendations, summarize news, and rewrite clickbait; and featured a clean and modern design that made it easy to use. So what went wrong?
New data indicates that Artifact couldn’t catch up to the competition and struggled to grow its user base outside the U.S. It also saw downloads of the app steeply dropping off after launch, indicating a failure to catch on with a more mainstream audience."
- I heard of Artifact, but didn't have a chance to try it myself.
- Some of the features sound interesting, but…
- This is my personal bias, but another news reader, no matter how innovative or thoughtfully designed, seems like something nobody *really* wants or needs.
- I don't know if and how Artifact's value proposition was validated. But I am assuming it was validated, and yet it still failed to catch on. That can have multiple reasons – some well outside of the product itself. It's possible this could have been a successful product that just failed to find its market.
- I could be very wrong, but I have the feeling the time for new consumer apps turning into something everyone is using (like Instagram) is… over.
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"Artifact", a much hyped news app by Kevin Systrom, shuts down
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