Apr '23 in General discussion
Master the Art of Building & Marketing to Homeowners - Weekly Marketing Insights
I hope you've had an incredible week! As we continue to explore strategies that will elevate your real estate business, this week, we'll focus on effectively building and marketing to homeowners to grow your listings.
HERE ARE YOUR DONE-FOR-YOU EMAIL MARKETING PIECES FOR THE NEXT WEEK. SEND YOUR HOMEOWNER LIST YOUR NATIONAL HOUSING MARKET UPDATE!
STEPS:
1.) PRINT THE NATIONAL HOUSING MARKET REPORT. USE THE HANDOUT FORMAT WITH THE POWERPOINT TO TAKE THE MAIN POINTS YOU WANT TO SHARE IN YOUR VIDEO.
2.) WATCH AND LISTEN TO KCM NATIONAL HOUSING MARKET UPDATE. MAKE YOUR POINTS FOR YOUR VIDEO.
3.) RECORD YOUR WHY AND HOW NATIONAL HOUSING MARKET UPDATE (USE QUICKTIME PLAYER AND SCREEN RECORD WITH THE PDF FOR A SIMPLE VERSION)
4.) ****UPLOAD TO YOUTUBE OR ATTACH THE VIDEO TO BOMBBOMB/MAILCHIMP
5.) SEND AN EMAIL TO YOUR HOMEOWNER DATABASE USING THE SELLER VERSION EMAIL.
6.) SEND AN EMAIL TO YOUR RENTER DATABASE USING THE RENTER VERSION EMAIL.
7.) OR, SKIP 5 AND 6 AND SEND ONE EMAIL TO YOUR ENTIRE DATABASE USING THE GENERAL VERSION EMAIL.
8.) ****USE THE JPEGS AND CREATE SHORTS THIS WEEK USING THE GREENSCREEN FUNCTION IN INSTAGRAM.
FOLDER WITH IMAGES: https://drive.google.com/drive/folders/11yP8ZjfjnZiCMH9tY4AGAKnUTzHnkh5x?usp=share_link
Questions: How many homeowners do you currently have in your database? How are they segmented within the list? Do you have past clients, specific farms or neighborhoods, nurture leads, and a master list of all homeowners? Are we emailing, texting, calling, advertising, popping by, hosting events, and connecting with them frequently, consistently, and relevantly? What questions are we asking them frequently? What services are we connecting them with? What is the cadence for equity check-ins?
A well-constructed and nurtured list of homeowners is essential for any successful real estate agent. It allows you to create lasting relationships with potential clients, cater to their needs, and ultimately convert them into loyal customers. Here are some key insights, along with practical examples, to help you harness the power of your homeowner lists:
- Build targeted lists: Segment homeowners based on factors such as neighborhood, property type, and home value. For example, create separate lists for luxury homeowners and first-time home sellers to deliver personalized and relevant content. Start with your master homeowner list, then segment into past clients, perhaps farms, and all the way down to hyper-local neighborhoods of 50 or less. Utilize your tags in your CRM and continue growing and working this list with national, metro, and hyperlocal market updates. This will help you with your specific outreach via text, email, and phone to create equity/home value opportunities. If you are curious about how to qualify your CRM with those who are homeowners, use a simple OFQ. Ex. John, Justen Martin, with ABC Homes, you registered on our website months/years ago and may have even forgotten doing so. Just curious, did you end up purchasing a home? (No, we did not) Ok, well, the market is interesting right now for homeowners and renters alike. Do you currently own a home, or are you renting?
- Consistently grow your lists: Utilize various methods such as door-knocking, open houses, and networking events to connect with potential clients. For instance, host a neighborhood "Meet & Greet" event to introduce yourself and gather contact information from attendees. You can purchase lists to circle prospects and create home value lead generation pages.
- Work your lists through several channels of communication. Communicate with your audience through email, social media, direct mail, phone, and text. Share valuable information such as market updates, home improvement tips, or local news. For example, send a monthly email with local market trends and recent success stories of homes sold in their area. Send a national market update specific to being a homeowner. Use the phone and text to nurture a relationship, asking relevant questions to create opportunities to be of service.
- Evaluate and adapt: Regularly track the performance of your marketing efforts to determine what works best for your audience. Use this data to optimize your strategies and enhance your results. For example, if you notice a higher open rate for emails sent on Tuesday mornings, schedule future emails for that time. Track the frequency, consistency, and relevancy of the channels you are using to communicate and the opportunities you are creating. Is your open rate a minimum of 30% with these audiences?
I'd like to encourage you to apply these insights to your marketing efforts this week. When done right, building and nurturing a high-quality list of homeowners is an ongoing process that can yield incredible results for your real estate business.
Enjoy the DONE FOR YOU MARKETING PIECES!
HOWEVER, YOU MUST RECORD YOUR OWN WHY AND HOW NATIONAL MARKET UPDATE TO BECOME YOUR AUDIENCES TRUSTED LOCAL MARKET EXPERT.
If you have any questions or need further guidance, please feel free to reach out to me.
I'm here to support you on your journey to success.
Wishing you a productive week ahead!
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Master the Art of Building & Marketing to Homeowners - Weekly Marketing Insights
