As a marketing agency working with B2B lead generation

This is how I booked 70 calls in 50 days ⚡

As a marketing agency working with B2B lead generation with an average deal size of €10,000, it was crucial for us to cut through the noise.

Campaign Breakdown:

Our target personas were bombarded with emails every day. Standing out was not just an option, but a necessity.

Here’s how we structured our unique approach:

- Initial Contact: Directly addressing why we’re reaching out

- Identifying Pain Points: Highlighting the specific challenges they face.

- Providing Solutions: Offering clear, actionable solutions to these pain points.

- Engagement: A soft call to action paired with personalized videos through Sendler.ai to introduce ourselves and showcase our solutions.

Strategic Choices:

We realized that traditional text-based emails wouldn’t make the cut in a crowded inbox. That's why we provided upfront value and created a curiosity gap. Instead of asking for a meeting, we asked if we could send them a 60-second video. The personalized videos not only captured attention but also fostered preliminary trust in our client, setting the stage for successful conversations.

Tech stack:

Sending tool: Instantly.ai

Email provider: Maildoso - email hosting built for outbound

Finding leads: Apollo.io

Email verification: MillionVerifier

Personalized video tool: Sendler.ai

Outcome:

The results were outstanding:

- 70 calls booked

- Impressive engagement leading to high-quality discussions.

- Of the calls booked, 14 resulted in closed deals.

Comment ‘’copy’' if you want the exact copy that we used in this campaign! 🌬