How I formed a $100k/mo offer · 12 Months To $1M Challenge

How I formed a $100k/mo offer

If Your Offer Isn’t Valuable, People Won’t Buy.

Now stop basing this off what you think is valuable. You are not the customer. You need to understand the customer avatar and exactly what problems they have, therefore you can provide the solution.

Don't just guess what you think they want. Speak to the ICP and begin to understand what they really want.

Dig into what your market truly cares about. What are their pain points, desires, and aspirations? The more your offer aligns with what they value most, the easier it will be for them to say "yes."

People buy based on the value they perceive, not necessarily the intrinsic value. Ensure when promoting your systems you emphasize the benefits that matter most to your ICP

This could be saving time, making money, improving health, or gaining status.

How Can You Make This Offer A No-Brainer For Them?

Your offer should directly address a pressing problem or fulfill a strong desire. The clearer and more significant the outcome, the easier it is for customers to justify the purchase.

For example, if your offer helps someone increase their revenue by $10,000 with a $2,000 investment, the ROI is clear and compelling.

Why wouldn't someone pay you 10k if you can make them 50k

Whenever possible, attach tangible numbers to the results they can expect.

Never use %, numbers are clear and imaginable.

Numbers speak volumes and create clarity, whether it’s hours saved, money earned, or stress reduced, or simply producing a vision to scale.

Your offer can be a no brainer once you stack your offer with valuable bonuses that enhance the core product or service.

This could include guides, extra resources and 1-1 time, a quick onboarding, or exclusive access to support communities with people in the same industry.

Ensure these bonuses are highly relevant and solve related problems, making the overall package even more irresistible.

Offer Guarantees:

Reduce perceived risk with strong guarantees. Money-back guarantees, satisfaction guarantees, or performance guarantees make it easier for prospects to say "yes" because they know they have nothing to lose.

And I mean legit ones, I can guarantee you your customer has had some trash lead gen 1k retainer agency claiming to give them a money back guarantee when their service was utter trash.

We provide full money back, they get to keep our infrastructures and we work an extra 2 months free to make sure we get them the results.

And this is all in the legally binding contract that the parties sign.

And no, we haven't ever had to refund before :)

Always Overdeliver

Go beyond what was promised by delivering unexpected value. Especially within the first few weeks of your client. As I stated before, aim to onboard your new clients as soon as possible. First impressions really do last.

Throughout the clients time in the partnership, always ensure you have 1-1 follow-ups and calls

When customers receive more than they expected, they feel they’ve received extraordinary value and are more likely to become loyal fans and refer others

This means a longer lifetime value of a client which creates better reputation and more money for your business. But you also get a referral which in most cases is someone who is 90% pre-sold ready to buy after their friend told them about your outstanding services.

Always offer extended support, replying to messages, or even additional resources/ check-ins if required.

Make sure that the customer really does feel cared for. When people feel you genuinely want to see them succeed, they are far more likely to see your offer as valuable when on board.

Solve all your clients problems, become a partner and not a commodity

Charge high ticket with a good offer and you’ll be perceived as value.

Comment ‘offer’ for my full $100k/mo offer 13+ page doc

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