How to ACTUALLY pick a niche (learn from my 30k/mo mistake)

So,

it's end of august 2023, and my dumbass decides that dog trainers is the best niche on earth

fast forward 7 months, and we're restarting in a new niche.

Why?

What do I mean?

Well, if you had to put 5000h into building a car. Would you build a Civic, or a Ferrari?

So would you rather put 5000h into building an agency only to hit a 150k/mo plateau

Or put 5000h into building an agency and scale that shit to 500k/mo?

But what about lifestyle businesses?

These people don't really care about the money

They just want to work and not have to worry about it

They all say they want to "scale"

But they don't actually want it badly enough to achieve it.

BUT JULIEN, all the big niches have a lot of competition!!

So?

You can't handle the fact that you're gonna have to create a competing offer and have a competing service?

You're a wimp, that's what you are.

If you look at "a lot of work" and it discourages you, go back to your 9-5

When i see 5000h ahead of me, it fucking excites me.

Anyways

So takeaways are:

Go for the biggest niche you can think of.
Go for a niche where people want to make fucking money for real.
(bonus) Go for a niche where you resonate with the people. (aka if you look 12 and like to dress like a redneck, maybe don't go for loan officers)

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