Many Amazon sellers have audits done on their PPC campaigns, but here’s the critical question: Is your auditor actually analyzing your Conversion Rate (CVR%) using Business Reports and Brand Analytics? If not, you might be missing out on huge ROI potential, and possibly wasting your budget.
Here's the reality: Amazon ads are only half the equation when it comes to ad performance. Yes, campaign management, keywords, bidding, and budgeting are essential, but they mean nothing if your product listing isn’t optimized to convert.
Stay ahead of the curve by keeping product performance at the heart of your Amazon advertising strategy!