If you’re big on creating content especially if you run an agency or personal brand I thought I’d share some killer insights on content repurposing that’ll make your life way easier.
Imagine taking your long videos and turning them into powerful, bite-sized clips that can crush it on TikTok, IG, LinkedIn, and even community posts—all without the usual editing grind. 😉
Think "Micro Moments"
Focus on breaking down content into those small, high-engagement moments that resonate most with your audience. For example, if you’re sharing tips in a podcast, pull out the biggest aha! moments and turn those into individual clips or quotes. These are pure gold on short-form platforms! ✨
Pro tip: The best clips often come from unexpected moments in conversations—anything that sparks a big laugh or intense reaction is fair game!
Visual Impact Matters 🎬
Good visuals make a huge difference! When repurposing, pay attention to framing and aesthetics. A simple, well-timed visual cut can boost engagement like crazy. A tool (coming soon!) can actually help spot these high-potential visual moments so you don’t miss any gems.
Tailor to Each Platform
What works on LinkedIn might not hit the same on TikTok. Try creating platform-specific formats from your original content. For LinkedIn, you could use motivational quotes or key insights as text posts. On TikTok, go for quick, visually engaging clips that emphasize storytelling.
Imagine a tool that instantly gives you the best clip formats for each platform… More on that soon! 😉
Leverage Your Archive 📂
Your past content is full of untapped potential! Rather than starting fresh every time, look back at videos, interviews, or webinars that still have timeless info. Repurpose them into new, snackable content that looks and feels brand new.
Automate the Tedious Stuff
And here’s the best part—there are ways to automate the entire process. Imagine having AI do the heavy lifting: scanning your videos, finding the “viral moments,” and cutting them down to be social-ready without you lifting a finger.
Guess who’s working on something just like that?
Let me know if you’re curious to learn more! Can’t spill all the beans just yet, but trust me, this is gonna be a game-changer for content creators. 🌟
Chat soon!