I won't make you read a long post before I get the point and just tell you:
It's wasn't that big of a deal.
Like, nothing really changed for me that day (it was July 22, 2021).
Because of the size and length of the book (7x10, 242 pages), I make less than $1 royalty on each sale of the book.
So if I'm not making "big bucks" from the sales and royalties of my book, why does this even matter?
ONE BIG REASON: MARKETING
You see, I can now use this information for the marketing of my book and marketing is 99% of the path to success with self-publishing.
I can now say, with a straight face, that MY BOOK is the book with the best all-time Sales Rank in this space. I'll say it from the stage and on social media.
I can now say, with a straight face, that my book was in the TOP 1,000 ON ALL OF AMAZON! There is ONLY ONE WAY to do this and that is to write a book that SELLS LIKE CRAZY (even if only for a short period of time).
I can now say, with a straight face, that my book had a better Sales Rank than (INSERT NAME OF FRIENDLY COMPETITOR HERE).
And yes, you can also look up the all-time best Sales Ranks for other books, including books from competitors in your space or even just well-known influencers. You'd be surprised how many "big name authors" have never had their books reach the Top 1,000 on Amazon.
For example, I can now write a friendly post on social media about how MY BOOK achieved a better Sales Rank than Gary Vaynerchuk's Thank You Economy (best all-time Sales Rank of #2,811). I could tag @garyvee and might even get a friendly jab as a reply.
And that reply could lead to some of his fans/followers to notice and follow me on social media. And I could then use that reply to get more attention and as further social proof.
So do you see how something simple and often overlooked can be turned into something very useful for the marketing your book?
But the FIRST STEP to all of this happening to is ACTUALLY HAVE A BOOK.
Now, maybe I went over your head on all of this Sales Rank stuff. If you're new to Amazon, most of this won't make sense. If you understand Amazon but haven't published a book, then you probably have never thought about how to use Sales Rank this way for book marketing.
In the Self-Publishing Challenge (starts on MONDAY), I've included a BONUS module all about Sales Rank and Keepa (the site that tracks historical Sales Ranks) so that you can track the Sales Ranks of your books as well as any other book on Amazon (including all-time Kindle lowest prices). This information can be very valuable and useful when marketing your book on social media. Have you always wanted to write a book but you thought that it would "take too long" or that it would be "too expensive"? Well let me help you overcome all of your objections through my new Self-Publishing Challenge!