May '23 (edited) in SOPs
What's an SOP?đź“ť
[This write-up is 951 words. The reading time is about 3 minutes and 48 seconds]
If you’ve tried marketing your business, you’re probably familiar with just how competitive, time-consuming, and expensive it can be.
But then, if you've ever thought of hiring an assistant to do some of the work, you would know how difficult it is to keep them accountable without being able to give them step-by-step instructions to execute a particular task. If you have no documentation ready to give them when they join, you'll just be flushing money down the toilet.
In these situations, our Small Business Marketing Toolkit can be your friend!
The Small Business Marketing Toolkit is a collection of digital marketing SOPs, designed to massively increase traffic, showings, offers to your listings, you name it...
So, what is an SOP?
SOP stands for Standard Operating Procedure. It's just a fancy way to describe a very comprehensive checklist. An SOP can literally save you thousands of dollars while helping you build systems like Fortune 500 companies with virtually zero overwhelm.
In other words, SOPs are documents used by Fortune 500 Companies and other successful organizations. These documents break down complex tasks and provide extremely detailed instructions in order to get things done.
In our pursuit of helping our clients grow, we found ourselves constantly doing the same repetitive digital marketing tasks over and over again. So we decided to build out a library of checklists, to help our team members execute their work flawlessly. And that's how the Small Business Marketing Toolkit came into being.
We have over 1,000 pages of detailed, step-by-step walkthroughs (aka SOPs) and strategy templates to flawlessly execute various marketing campaigns.
Here are a few examples:
7 Marketing Strategy SOPs
You can use these SOPs to reverse engineer competitors and create a winning plan for your marketing campaigns.
11 Search Engine Optimization SOPs
These SOPs can help you to rank higher on Google search results and increase visibility for your small business.
7 Lead Generation SOPs
You can use these SOPs to generate new leads and increase sales in your business.
7 Analytics & Tracking SOPs
These SOPs will help you to quickly set up tracking on your website.
10 Marketing Strategy Templates
You can use these done-for-you templates and scale your marketing efforts with no trial and error.
In short, the Small Business Marketing Toolkit will help you and your team deploy best-practice and world-class marketing tactics for your business instantly without spending time on documentation. With this massive library of documents, you can reverse-engineer competitors, rank higher on Google, run profitable social campaigns & get more eyeballs for your offers.
This toolkit contains actionable walkthroughs anyone can follow to perform specific digital marketing tasks with 99% accuracy.
Wondering how to run ads on Google?
There's an SOP for that.
Want to optimize your website?
There's an SOP for that.
Need to create an SEO (Search Engine Optimization) strategy from scratch?
There's an SOP for that.
There are only so many hours in a day. As long as your own time is a limiting factor, you won’t be able to scale your business as much as you want. These SOPs contain all the nitty-gritty details of how to perform tasks and build processes that actually help you build and grow your business. You can hand them off to a new hire, get them up to speed, and have them execute campaigns independently with very little oversight.
Now listen, we'll be the first to tell you, this is the least sexy, most 'boring' type of content. But this is the stuff that will actually help you get more traffic, leads, and revenue.
Creating SOPs is a tedious and time-consuming task. While you’re working on SOPs, it feels like you’re not doing 'real' work.
If you’re in a situation where you’re trading time for money, any hour you spend working on SOPs is an hour you’re not getting paid. This turns a lot of people away from doing this type of work… even if they know how important it is.
The good news is that we already did most of the work for you with the Small Business Marketing Toolkit.
With this toolkit, you can easily scale marketing operations without spending more of your own time doing it. Follow the simple instructions if you want to DIY and get campaigns done on your own.
Or if you prefer to delegate, just hand an SOP over to your assistant, and he/she will be able to easily follow along. No complex technical knowledge is required. If they can read and have basic computer knowledge, they’ll be able to successfully complete the task with 99% accuracy.
For anyone who has got their hands burnt working with unprofessional marketing agencies or those who understand the importance of having robust documentation for marketing their small business would be able to see the value of these SOPs.
So, if it makes sense for you to build internal processes and systematize things like how Fortune 500 Companies do, while at the same time cutting down on your marketing expenses, then you may want to watch out for this space.
Here is the plan...
We don't want to overwhelm you - so every week we'll be uploading 2 or 3 SOPs here until we are done sharing our entire document library with you all.
Remember, these documents are the basis of all the client work we do. And, you get them for free for just being a member of this mastermind. All we ask in return is to take action and help yourself to grow your business to the next level.
The first SOP that we are going to share from the Small Business Marketing Toolkit will be: 'Set up a new Google Business Profile account'.
0
0 comments
What's an SOP?đź“ť
skool.com/six-figure-mastermind-5446
SFM is an exclusive community for business owners serving the Temple Terrace area. Our goal is to help 100 businesses make $10K/M in extra revenue.
powered by