2d ago in General Discussion 💬
How Do You Resonate with ALL Skill Levels in ONE Ad?
(Without Watering Down Your Message)
✅ Does your Skool community serve both - beginners and experts?
If so, how do you write ONE Facebook ad that speaks to BOTH?
If you stack your message too high with advanced concepts, beginners will run away.
If you make it too basic, the experts roll their eyes and scroll past.
💡The good news?
I just discovered how to write ads that speak to EVERY skill level!
Introducing...🥁
The "Spectrum Strategy" Framework
Instead of trying to target the middle (and missing everyone), use what I call the Spectrum Strategy:
- Lead with Universal Pain Points
- Everyone in your niche shares certain struggles
- Example: "Tired of working twice as hard for half the results?"
- This hooks BOTH the beginner pulling all-nighters AND the pro hitting income plateaus
- Layer Your Benefits
- Start broad, then go deep
- "Master [Skill] in weeks (even if you're starting from scratch) and discover advanced techniques most experts miss"
- This shows beginners there's an entry point AND signals to experts there's advanced value
- Use "Bridge" Language
- "Whether you're just starting out or scaling up..."
- "From foundation to mastery..."
- "Perfect for beginners through advanced..."
- These phrases acknowledge and include everyone
4. The Power of Proof Stacking
Share success stories strategically:
- A beginner who got quick wins
- An intermediate who broke through plateaus
- An advanced student who unlocked new levels
5. The "Everyone Levels Up" Angle:
Position your course as the thing that helps EVERYONE level up from their current position.
"Beginners become intermediate Intermediate become advanced Advanced become exceptional"
Common Mistakes to Avoid:
❌ Using jargon that alienates beginners
❌ Oversimplifying to the point of insulting experts
❌ Focusing on generic benefits
❌ Making advanced students feel like they've seen this offer before
🤔 Do you advertise your Skool community for beginners and experts simultaneously?
1
0 comments
How Do You Resonate with ALL Skill Levels in ONE Ad?
skool.com/skool-ad-writers-3323
Write winning Facebook ad copy for your Skool community
Leaderboard (30-day)
1
+2
2
+1
3
🔥
+1
powered by