Ever noticed how Netflix shows hook you in the first 5 minutes? The same strategies can grow your Skool community faster.
- The Pilot Episode Formula
Think about Stranger Things. Within minutes, you've got:
- A mysterious disappearance
- A shadowy government facility
- A scared scientist running for his life
You're DYING to know what happens next. That's exactly what your Skool ads need to do.
2. The Opening Scene Hook
Start with something unexpected that breaks the scroll pattern:
❌ "Want to learn about email marketing?"
✅ "I just made $50K from an email list of 200 people. Here's the exact subject line that did it..."
3. The Curiosity Gap Technique
Netflix doesn't reveal everything at once. Neither should you:
❌ "Here's how to run Facebook ads"
✅ "The weird 3-word phrase that cut my Facebook ad costs by 72% (Hint: it's not what you think)"
- The Plot Twist Promise
Tease something that challenges common beliefs:
"Everything you've been told about landing clients is wrong. The real money isn't in cold DMs – it's in this counterintuitive approach that nobody's talking about..."
4. The Cliffhanger Close
Just like Netflix uses sudden scene changes to keep you glued to the screen, use these pattern interrupts in your posts:
🧟 Unexpected emojis
💡 Single-line power statements
⚡️ Mid-text callouts
🎯 Pattern-breaking formatting
Pro Tip: Use the "Breadcrumb Trail" method
Instead of giving away your whole strategy, leave strategic breadcrumbs that build curiosity:
There are actually 3 parts to this system:
• Part 1: The attention hook (sharing this below)
• Part 2: The conversion flip
• Part 3: The scale accelerator
Let's break down Part 1...
Remember: Your First Line Is Your Pilot Episode
You have 2 seconds to hook attention. Make them count.
🔥The best first lines either:
1. Challenge a belief
2. Promise a specific result
3. Share a shocking statement
4. Ask a pattern-breaking question