Pain in your VSL · Skool Video Editing

🔥

Pain in your VSL

I've been reviewing many of the Skool Winners and even Hormozi's VSLs, and the common denominator is that they all start by addressing a PAIN point.

This is a powerful technique because it immediately resonates with the audience. People are far more likely to engage with content that acknowledges their struggles and offers a potential solution.

Here are a few examples:

Anime Shreds: "I'm gonna show you how to go from overweight and out of shape to fit." (This directly addresses the pain of feeling unhappy with one's physical condition.)

Skool Games: "Are you trying to make money online and you are overwhelmed?" (This speaks to the frustration and confusion many people experience when trying to build an online business.)

Skool Ads Lab: "Do you ever feel like your group isn't growing enough?" (This highlights the pain point of struggling to scale a community or business.)

And the list goes on!

By leading with the pain point, these VSLs immediately grab the viewer's attention and make them feel understood.

This creates a strong foundation for the rest of the presentation, which can then focus on offering a solution and demonstrating its value.

4 comments