Feb 7 (edited) in 💬 General Discussion
"Must Read" for "A+" SMS Marketers . .
(Article linked at bottom of post)
Do you know Seth Godin, the pioneer of email marketing and a source of inspiration for many of us in the digital space?
🔑 Seth's concept of **permission marketing**, which emphasizes obtaining consent from consumers before engaging with them, aligns closely with the objectives of A2P in regulating text message marketing. It's not about external interests dictating what messages you can send -->> it's about empowering consumers to control the messages they receive, enhancing their overall experience.
💡 In Seth's seminal blog post on permission marketing, he highlights a crucial point: obtaining permission isn't just about owning someone's data; it's about fostering a meaningful relationship with your audience. Your messages should resonate with them, adding value to their lives and making them look forward to hearing from you.
🤔 So, before hitting send on your next text message campaign, pause and reflect:
- Is this message something your recipient wants to receive?
- Is it useful, personal, and relevant?
- Does it simplify their life or add value in some way?
Adopting a consumer-centric mindset is key to staying on the right side of permission marketing.
🚀 Let's embrace Seth's wisdom and elevate our marketing strategies by prioritizing meaningful connections and respecting our audience's preferences. We can create engaging, impactful campaigns that resonate with our audience and drive success! #PermissionMarketing #sethgodin
Let me know what you think in the comments!
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"Must Read" for "A+" SMS Marketers . .
skool.com/sms-marketing-insiders-3138
All things SMS Marketing 💬:
🏝️ Best Practices
🏝️ Troubleshooting
🏝️ Strategy and Copywriting
➡️ More coming soon! ⬅️
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