Jan 24 in Tips & Advices
Is your business a Chameleon or a Dinosaur?
๐ฬถ๐ณฬถ ฬถ๐ฬถ๐ผฬถ๐ฬถ ฬถ๐ฏฬถ๐ฬถ๐ถฬถ๐นฬถ๐ฑฬถ ฬถ๐ถฬถ๐ฬถ,ฬถ ฬถ๐ฬถ๐ตฬถ๐ฒฬถ๐ฬถ ฬถ๐ฬถ๐ถฬถ๐นฬถ๐นฬถ ฬถ๐ฐฬถ๐ผฬถ๐บฬถ๐ฒฬถ < If you build it ๐๐ถ๐๐ต them, they ๐บ๐ถ๐ด๐ต๐ come
The Chameleon vs Dinosaur analogy is a comparison metric written by Laura Busche in her book, Lean Branding. After achieving product-market fit, DTC businesses need to turn existing customers to ๐ผ๐ฏ๐๐ฒ๐๐๐ฒ๐ฑ-๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ๐ and the only way is first by being ๐ฐ๐๐๐๐ผ๐บ๐ฒ๐ฟ-๐ผ๐ฏ๐๐ฒ๐๐๐ฒ๐ฑ themselves.
๐ Chameleon Businesses:
- Tests assumptions & adapts to the needs and desires of customers.
- Lean, agile and willing to innovate in the current dynamic market.
- Engage consumers as active participants, not just passive receivers.
๐ฆ Dinosaur Businesses:
- Rigid and less responsive to consumer changes and market conditions.
- Risk becoming outdated or extinct due to their inability to adapt.
- Represent traditional brands built on consistent messaging over time.
Is your business a chameleon of dinosaur? Why or why not!?
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Is your business a Chameleon or a Dinosaur?
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