Jan 24 (edited) in Tips & Advices
๐๏ธ Tips for advertising (or general writing)
๐ '๐๐ก๐๐ง ๐ฒ๐จ๐ฎ ๐ก๐๐ฏ๐ ๐ฐ๐ซ๐ข๐ญ๐ญ๐๐ง ๐ฒ๐จ๐ฎ๐ซ ๐ก๐๐๐๐ฅ๐ข๐ง๐, ๐ฒ๐จ๐ฎ ๐ก๐๐ฏ๐ ๐ฌ๐ฉ๐๐ง๐ญ ๐๐ข๐ ๐ก๐ญ๐ฒ ๐๐๐ง๐ญ๐ฌ ๐จ๐ฎ๐ญ ๐จ๐ ๐ฒ๐จ๐ฎ๐ซ ๐๐จ๐ฅ๐ฅ๐๐ซ' - David Ogilvy ๐
"Ogilvy on Advertising" by David Ogilvy remains my go-to reference book for effective advertising, and rightly so.
Adhering to its principles vs. spraying and praying will save your business considerable time and money.
While thoroughly reading and taking notes from the book is the most effective method of learning, this brief summary will serve as a useful checklist for evaluating current advertising strategies:
1. ๐๐ง ๐๐ซ๐๐๐ญ๐ข๐ง๐ ๐๐๐๐๐๐ญ๐ข๐ฏ๐ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐ข๐ง๐ ๐๐๐๐๐ฅ๐ข๐ง๐๐ฌ:๐
The most successful headlines promise a benefit to the reader.
๐๏ธ Headlines containing news elements are consistently effective.
๐ It is advisable to almost always include the brand name in the headline.
๐ฌ A headline comprising approximately 10 words tends to have better sales impact.
2. ๐๐ง ๐๐ญ๐ฎ๐๐ฒ๐ข๐ง๐ ๐ญ๐ก๐ ๐๐ซ๐จ๐๐ฎ๐๐ญ ๐๐จ๐ฎ ๐๐ซ๐ ๐๐จ๐ข๐ง๐ ๐ญ๐จ ๐๐๐ฏ๐๐ซ๐ญ๐ข๐ฌ๐:
๐ข Look up advertising competitors have used and assess their success.
๐ค Understand how consumers think of your kind of products.
๐ฌ Learn the language they use when discussing these products.
โญ๏ธ Identify which attributes are most important to them.
3. ๐๐ง ๐๐๐๐จ๐ ๐ง๐ข๐ณ๐ข๐ง๐ ๐ ๐๐ข๐ ๐๐๐๐:
๐ฒ Did it make me gasp when I first saw it?
๐ค Do I wish I had thought of it myself?
๐ฏ Does it fit the strategy to perfection?
โณ Could it be used for 30 years?
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๐๏ธ Tips for advertising (or general writing)
skool.com/soodo-1314
What happens when you put a group of introverted business owners trying to build their business empires? We find our own ways to make ๐ฐbang๐ฐ anyway.
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