🎄 Closing More Sales During the Holidays

Ever hear “I’ll wait until the New Year” from a prospect? You’re not alone! The holidays can bring out hesitation—but they can also be the perfect time to encourage action.

Here’s the secret: It’s all about shifting the conversation. Instead of trying to “convince” them, focus on why taking action now could be a game-changer for them. The holiday season isn’t a pause; it’s a launch pad for the new year.

Here’s how to handle holiday objections with empathy and confidence:

A. Tap Into Their Vision for the New Year – Ask them to describe their big goals for next year and what achieving them means to them personally. Then, explore how getting a head start now could give them a real edge. “What if you’re already on track by January?”

B. Reframe “Wait Until” as “Start Ahead” – Show them the advantages of getting a jumpstart on their goals. Whether it’s an extra month to build momentum or kicking off 2024 without hesitation, position December as the “warm-up” for success.

C. Highlight Limited Opportunities – Holidays often come with special perks, bonuses, or pricing. Be clear about any benefits they’d miss if they wait. This isn’t about pressure—it’s about being transparent about timing so they don’t miss out.

D. Create a Simple “Holiday-Friendly” Action Plan – Acknowledge their busy schedule and offer a tailored, easy-to-follow plan to start now without overwhelm. Let them know it’s about progress, not perfection, during the holiday rush.

By guiding your prospects to see the unique value of starting now, you’ll help them close the year strong and step confidently into the new year. Shift the focus from “waiting” to “winning” this holiday season!

0 comments

The Sales Dojo

skool.com/sosdojo

Join The Sales Dojo for ongoing training to master discovery calls, overcome objections, and generate more leads. Ready to boost sales? Join now!

Leaderboard (30-day)