8d ago in Sales Discovery Process
Make A Friend!
Your goal on every "sales call" should be to make a friend... not a sale.
Hear me out on this one.
When you go into a "sales call" with the intent to SELL, your "prospects" can smell it on you. They can literally sniff it out like a blood hound.
Instead, if you go into every call intending to make a friend, your "prospects" will naturally want to open up and speak with you more. By showing genuine interest in them, and asking a ton of questions, they will be more likely to lower their defenses and actually talk to you.
Remember, people buy from those they KNOW, LIKE and TRUST (KLT). KLT is the friendship recipe. So make a friend today!
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Make A Friend!
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