Apr '23 in General discussion
Audience VS Community (What's better?)
Today one of my bigger clients got all of his social media accounts hacked.
YouTube gone. Instagram gone. Facebook gone.
He spent YEARS growing his social media audience, had TENS of thousands of followers & subscribers, and now his audience is all gone... 💔
I was gutted when I heard the news (imagine how he felt 😢 ), but it served as a stark reminder for me.
In 2023, if you're a contentpreneur without a free community, your entire business is seriously at risk from:
- Hackers
- Account bans
- Algorithm changes
If any of those things happen, your business can become royally f*cked overnight.
Sales can dry up right away, potentially causing you to go under.
The solution? A free community - OFF of social media - like on Skool.
The risk of not having your own free community isn't worth it nowadays - ESPECIALLY when you consider how easy it is to set one up, and how enjoyable it can be to run.
And running a free community doesn't take much time, either.
With just 2 minutes per day you can keep it running smoothly.
And think about the benefits of having a free community... you'd have to be insane to not want these:
• You go from 'renting' and audience to 'owning' one. Wanna be a risky renter or CEO owner?
• You safeguard a large portion of your audience from hackers, account bans, and algorithm changes.
• You don't have to rely on the "1-to-many" sales approach (your community members can actually help sell for you).
• You have a 100% deliverability rate to your prospects (social media typically gives you a 5% delivery rate).
• You can get away with uploading far less content on social media.
• You can interact with your audience on a more personal level, making market research a breeze.
• You can make sales so much faster (because you're having way more personal conversations).
If my client had focused on growing his free community a year ago (granted, he probably never even knew about free communities), he would have gotten a large portion of his social media audience into a safe place, and not been in such a dire situation now.
Don't get me wrong, it's still important to post on social media, and it's still wise to grow your audience, but you should always be siphoning your social media audience members into your free community for all of the above reasons.
How do you do that?
Want me to write another post explaining how to grow a free community?
Comment below with "YES" if so👇
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Audience VS Community (What's better?)
skool.com/start-your-community-7641
A free community where content creators learn how to build a profitable online community.
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