30d ago in General discussion
Visibility: Why It’s Essential for Your Business
I couldn’t believe it. On a prime-time talk show, a fellow producer was the star guest.
This was my eureka moment.
He wasn’t on the show because his company was doing better work than mine—he was there because everyone knew his name.
That’s when I realized: The people getting the big commissions, the ones selling their businesses, were the ones who were visible.
It hit me hard. In my 20s, I had been in front of the camera myself. I had my own segment—The Remy Report—syndicated across 220 stations in the U.S. I was even booked on The Geraldo Rivera Show and The Joan Rivers Show.
Back then, I believed visibility and recognition were everything. If people knew my name, I thought I was proving I was good enough.
But it wasn’t long before I learned a tough lesson: fame and self-worth are not the same thing. I realized my value wasn’t tied to being on screen, and I stepped away to focus on producing.
I deliberately avoided the spotlight for years, thinking my work would speak for itself.
But watching that producer on TV, I realized that if no one knows who you are, no matter how good your work is, you’ll be overlooked.
😱 That’s when everything changed.
I knew I had to take action:
• I started writing industry columns.
• I put myself forward for panels at major industry events.
• I did TV interviews about shows I was producing.
It wasn’t comfortable, but I realized that visibility was essential for success.
Now, as a coach, I focus on helping my clients have their breakthroughs. It’s not about me—it’s about them. But I’ve learned that even in coaching, clients won’t come to you if they’ve never heard of you.
Here’s what I’ve learned:
• Visibility is key: It’s not about fame; it’s about trust and recognition.
• Self-promotion isn’t ego: It’s about making sure the right people see your work.
• You have to be your own advocate: No one else will do it for you.
Today, I write weekly for The Hollywood Reporter, have contributed to Forbes, and regularly post on LinkedIn. I appear on podcasts, and I even had a camera crew film a documentary about my work.
It’s still outside my comfort zone, but I’ve learned to be my own best publicist. And you can too.
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Visibility: Why It’s Essential for Your Business
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