→ Mention their Name.
→ Make and Observation.
→ Offer a Free Resource (add value).
→ Ask a Smart Question.
→ Add your value prop.
→ Soft CTA
Example
Gary,
Loved your latest post about open rates.
It got me thinking about an article I saw on personlisation.
How are you crafting better emails and messaging?
I've some ideas I'd be glad to share with you.
Worth learning more?