Getting market information for your marketing plan.

This video briefly explains the aim of the analysis phase of the marketing plan is to firstly, collect data and facts, so you can then refine the facts into findings, conclusions and actions in your plan - focussing on pulling together the Market Information for your plan

Link to get the full market information module: https://marketing.stepstogrowth.com/market_information

Chapters in the video:

00:00 Introduction

00:19 Contents

00:51 Introduction to Gareth Flood

01:15 Intro to Market Information

01:26 The Marketing Framework

01:49 Explaining Market Information

04:58 Where Market Information Sits In The Marketing Plan

07:38 Overview And Objectives For Market Information

10:08 Design Of Gathering Market Information

14:13 What Else Needs To Be Considered