Are hashtags still relevant?
Yes, they’re very well relevant!
Let me give you the reason why we use hashtags in the first place - then we will be able to understand why we need a separate strategy
- Reach and Visibility: Expand your audience beyond your followers.
- Engagement: Connect with people who share your interests.
- Discoverability: Help others find your content in a sea of posts.
I want you all to create hashtag sets - minimum 3 so you can use them in a repetitive cycle!
*Also, do you know you can get shadow-banned if you post the same hashtags on consecutive days?*
Refer to this post to learn different types of hashtags
Now I want you all to select many hashtags which are the first four categories from the Instagram post which are 1) Niche 2) Audience 3) Personal hashtags 4) Location hashtags
- Select 100 Niche based # - eg: #socialmediamarketer, #copywriter
- Select 100 Audience based # - eg: #coaches, #solopreneurs
- For personal #s, come up with #dakshinaspeaks, #talesofdakshina
- Use location-based #s when you’re locally providing your services.
1 set of hashtags for INSTAGRAM - 30 Hashtags (Use minimum of 25)
1k to 10k Search Volume:
- #coachessupportingcoaches
- #smallbizsuccess
- #solopreneurmindset
- #socialmediatips
- #startupstrategy
Pick a maximum of 10 of these.
10k to 100k Search Volume:
- #smallbusinesshustle
- #solopreneurlife
- #socialmediastrategy
- #entrepreneurialspirit
Pick a maximum of 10 of these.
100k to 1M Search Volume:
- #businessgrowthtips
- #solopreneurial
- #digitalmarketingguru
- #mindfulbusiness
Pick a maximum of 3-5 from these.
Above 1M Search Volume:
- #businessstrategy101
- #solopreneurship
- #socialmediaexpert
- #digitalmarketingstrategies
From this category, don't use more than 2-3 hashtags as it won't get reach.
Create 3 sets like these and your hashtag sets are ready as per strategy!
To book a call with me for an Instagram Consultation, DM me.