Hashtag Strategy for Instagram (lengthy post ALERT)
Are hashtags still relevant?
Yes, they’re very well relevant!
Let me give you the reason why we use hashtags in the first place - then we will be able to understand why we need a separate strategy
  • Reach and Visibility: Expand your audience beyond your followers.
  • Engagement: Connect with people who share your interests.
  • Discoverability: Help others find your content in a sea of posts.
I want you all to create hashtag sets - minimum 3 so you can use them in a repetitive cycle!
*Also, do you know you can get shadow-banned if you post the same hashtags on consecutive days?*
Refer to this post to learn different types of hashtags
Now I want you all to select many hashtags which are the first four categories from the Instagram post which are 1) Niche 2) Audience 3) Personal hashtags 4) Location hashtags
  1. Select 100 Niche based # - eg: #socialmediamarketer, #copywriter
  2. Select 100 Audience based # - eg: #coaches, #solopreneurs
  3. For personal #s, come up with #dakshinaspeaks, #talesofdakshina
  4. Use location-based #s when you’re locally providing your services.
Now this is a set I have created for an SMM serving coaches and small businesses. Likewise, you have to create sets. You can also use this tool - https://predis.ai/free-hashtag-generator/
1 set of hashtags for INSTAGRAM - 30 Hashtags (Use minimum of 25)
1k to 10k Search Volume:
  • #coachessupportingcoaches
  • #smallbizsuccess
  • #solopreneurmindset
  • #socialmediatips
  • #startupstrategy
Pick a maximum of 10 of these.
10k to 100k Search Volume:
  • #coachingjourney
  • #smallbusinesshustle
  • #solopreneurlife
  • #socialmediastrategy
  • #entrepreneurialspirit
Pick a maximum of 10 of these.
100k to 1M Search Volume:
  • #lifecoachforwomen
  • #businessgrowthtips
  • #solopreneurial
  • #digitalmarketingguru
  • #mindfulbusiness
Pick a maximum of 3-5 from these.
Above 1M Search Volume:
  • #lifecoachingsuccess
  • #businessstrategy101
  • #solopreneurship
  • #socialmediaexpert
  • #digitalmarketingstrategies
From this category, don't use more than 2-3 hashtags as it won't get reach.
Create 3 sets like these and your hashtag sets are ready as per strategy!
To book a call with me for an Instagram Consultation, DM me.
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Dakshina Devi Ganesan
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Hashtag Strategy for Instagram (lengthy post ALERT)
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