What I Wish I Knew When I Started · The Ambitious Girls Club

What I Wish I Knew When I Started

1. The Power of Niching Down

When I started freelancing, I cast a wide net, offering my services to anyone and everyone who would listen. While this approach may seem appealing at first, I soon realized that it's better to be a specialist than a generalist. Niching down not only helps you stand out in a crowded market but also allows you to command higher rates and attract clients who value your expertise.

2. The Importance of Building a Personal Brand

As freelancers, we are not just selling our services. Building a strong personal brand is crucial for establishing credibility, attracting clients, and standing out from the competition. Whether it's through your website, portfolio, or social media presence, investing in your personal brand pays dividends in the long run.

3. The Value of Setting Boundaries

When I first started freelancing, I was eager to please and afraid to say no. As a result, I found myself overworked, stressed and burnt out. I wish I had known the importance of setting boundaries early on, both with clients and with myself. Learning to say no, establishing clear working hours, and prioritizing self-care are essential for maintaining a healthy work-life balance.

4. The Art of Pricing Your Services

Pricing is one of the trickiest aspects of freelancing, and it's something I struggled with in the beginning. I wish I had known that pricing is not just about covering your costs but also about valuing your time, expertise, and the results you deliver. It's okay to charge what you're worth and to negotiate with clients who don't understand the value you bring to the table.

5. The Importance of Diversifying Your Income Streams

Freelancing can be feast or famine, and relying on a single income stream can leave you vulnerable during lean times. I wish I had known the importance of diversifying my income streams early on, whether it's through retainer clients, passive income streams, or multiple revenue streams within my niche. Diversification not only provides stability but also opens up new opportunities for growth and expansion.

What are some of the things you wish you knew when you started??

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