Jul 9 in 🎙 Expert Voices
How Businesses Should (And Should Not) Use AI
Bernard Marr — internationally best-selling author and keynote speaker, provides his expert insights on the critical factors businesses must address to effectively implement artificial intelligence (AI).
1. Start With Strategy, Not Technology.
“AI is not a panacea that magically resolves all business challenges. Before diving in, companies need to identify clear use cases where AI can have a meaningful impact that is aligned with business objectives.”
2. Address Ethical Considerations and Ensure Compliance.
“By maintaining transparency in data and algorithmic processes, companies can prevent the detrimental effects of biased AI… Regulatory compliance, including adherence to data protection laws like GDPR in Europe and CCPA in California, must be a priority”.
3. Assess Technology Infrastructure Requirements.
“Modern cloud AI solutions provide an illustrative example of integrating AI into existing IT ecosystems, offering advanced data storage and computing capabilities tailored to support intensive AI operations. Businesses must consider these infrastructure needs early in the planning process to ensure seamless AI integration and scalability”.
4. Plan for Scaling AI Beyond Pilots.
“A successful transition from pilot to scale involves meticulous planning, cross-functional collaboration, and, sometimes, a dose of courage to push through organizational inertia”.
5. Foster a Supportive Culture and Engage Employees.
“Technology may be at the heart of AI, but people are the soul. For AI to thrive, creating the right organizational culture is paramount. This means cultivating an environment where innovation is encouraged and failures are seen as stepping stones to success… Businesses need to ensure that they take their people along on the AI journey. This involves engaging with employees across all levels—talking, listening, and most importantly, addressing their concerns and aspirations regarding AI”.
These strategic steps, according to Bernard Marr, provide a comprehensive blueprint for businesses to navigate the complexities of AI implementation effectively.
What lessons have you learned from piloting AI projects? Please share your insights.
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How Businesses Should (And Should Not) Use AI
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