Feb 14 in Content.
Buyers are liars!
If you saw my LinkedIn clip from last week, you'll be familiar with the start of this call.
90% of the time, whatever the prospect tells you up front is some form of a lie. There are a number of different lies, white lies, exaggerated lies, deceptive lies or in this case they can lie by omission.
They don't struggle to find good bilingual sales people, it's managed out of the US.
This is what I was initially told.
We outsource all of UK business development to an agency. We hire SDRs locally i.e. we would never hire a German speaking SDR in London to prospect into German speaking markets.
Some journey we went on there.
I know that every business has problems with hiring sales people. When they tell me it's not a problem, I don't believe them.
When you're speaking with your prospects no that they are never telling you the full story. Keep asking them questions and challenge them where appropriate.
You'll get the truth out eventually.
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Buyers are liars!
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