Ever wondered why your scripts aren't hitting the mark? (yeah we know, you SUCK!) π
I remember the first time I crafted a script for a major campaign...
-> I poured hours into it β³
-> Tweaking every word possible βοΈ
yet it fell flat π
It was frustrating, to say the least.
But all from the lessons I have learnt Regarding Scripts
These 3 are CRUCIAL
Level of Jargonish-ism (I know that's not a word) π£οΈ
Level of Threat β οΈ
Level of Confusion π€
Yeah I know you are in disbelief but I have got you covered
Let's break it down one-by-one
Level of Jargonishism
-> People don't understand what they don't understand. MAKE IT SIMPLE TO READ/LISTEN π
Pro tip: Just get your copy below 5th grade level, and you'll Instantly see more conversions π
2. Level of Threat
"What happens if I don't listen to this guy?
I don't know
So let's find out"
And BAM! π₯
You'll get people to listen to you if you Namedrop something that's really important for them, and they cannot afford to miss on that.
For Example: I have got some news for your property in Springs at 123 Lane, any chance you still own that? π‘
3. Level of Confusion
If you sound confused enough at the Start of the call, it'll make them put their guard down and hopefully
BUY YOU SOME TIME β²
Nail those 3 and you are Golden πͺ
Let me know how you find these 3 Tactics
See ya in a bit πͺ