💎 3 Reasons to Remind Your Readers/Clients of Their Problems

Baz Morris

6d ago (edited) in 💎 Baz's Street Teaching

"Yikes, Baz! I'm all about solutions, man!"

Yeah, yeah... I know.

We all have solutions and processes.

But solutions don't grab a reader's/client's attention like a problem does.

Problems are like big, fat, juicy steaks on a grill 🥩 —you can't help but notice them if you're nearby.

THREE REASONS TO REMIND YOUR CLIENTS OF THEIR PROBLEMS

1️⃣ PAIN ALWAYS SEEKS RELIEF. If a client still has a problem but hasn't achieved relief, she's still looking for a solution. Reminding her of the problem puts her in solution-seeking mode.

2️⃣ PROBLEMS PROMOTE PURCHASING. All you did was remind your client of her problem. Look what happened; she's suddenly in solution-seeking mode. She's like a hand-cranked water pump that's been primed and is ready to bring water from the well. She's prepared for a solution.

3️⃣ SOLVE ONE PROBLEM & ANOTHER POPS UP. You don't have to create 1,000 different solutions to 1,000 problems. That would be exhausting. Instead, base your offers around one particular solution category (one-to-one assistance, group masterclasses, public workshops) that addresses the problems. You can base your prices on the amount of access your client enjoys.

~Baz

P.S. Which gets your IMMEDIATE ATTENTION in your rearview mirror?

A. 👩‍🦰

B. 👨‍🦱

C. 🚨 (It's always the problem)

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