After having my work session with Marko, I decided to follow his advices:
1- My pricing includes a free architecture & planning session instead of the free estimate. I also dropped the minimum fixed amount to be more flexible.
2- The process is now more gradual, after getting in touch, the client gets a free architecture & planning session, afterwards we can build him an initial MVP, and if he wishes to further work with us then we build the full product.
Any feedback is welcome regarding the process and pricing changes.
Also I welcome any help/feedback on how to improve this sentence from the homepage:
"Start with a free architecture & planning session, then enroll in a monthly retainer within your budget."