Notes from live call · Urban Unity

Notes from live call

dont underestimate logos very important

colors in your logo affect opinion and emotions of people seeing it

For Instagram - 3-4 reels a week/2 photo dumps (carousel posts) a week

For TikTok - 3 videos a day 1 high quality/2 yapping documentation videos

For YouTube - 1 vlog a week

Document everything

less of a perfectionist higher output

bad performance doesn’t hurt

use samples to advertise ideally not mockups

overestimate for manufactures so they take you more seriously

bulk unit price | bulk and sample turnaround price | pictures of previous work

create scarcity for your clothes

make sure everyone knows its sold out

perception of value

bts content

create a culture around your brand

document the brand

what can you associate with your brand

Klaviyo

price anchoring

more choices equal more sales (to a point)

get input

dont drop without hype

collect as much data as possible

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