Apr 16 in General discussion
Branding Videos vs. Direct Response Videos - WHICH ONE?
When creating video, 75% of your budget should be invested in direct response videos. Most of us do NOT have the time and resources to create branding videos. General Motors, Apple and American Airlines TV commercials are all branding videos. Alex Hormozi presumably spends $3M in content creation (mainly team salaries) to put out 50 pieces of content per day = branding.
Direct response videos are the exact opposite. Create video so people take some sort of action now. Which could mean purchase or opt-in or click link to (desired action).
I want people here to spend their resources on direct response videos and if you have the time, create 1-2 "viral videos" per week to test the waters (branding play with lots of merit but hard to achieve). Check out this short presentation on "BRANDING vs. DIRECT RESPONSE VIDEOS."
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Branding Videos vs. Direct Response Videos - WHICH ONE?
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