Hey Renegades.
Websites.
A pain in the ass for most non e-commerce business owners. They often take up massive amounts of cash, time, and mental bandwidth for minimal return.
Our philosophy to them is simple.
Design them with your strategy in mind.
Example: We are gearing up for our next direct mail run. People are gonna receive weird shit in the post from us, and are rightly gonna wonder who the fuck we are.
We know they'll likely Google us, and that will be the primary source of our traffic.
Therefore, we design with that in mind.
Don't overcomplicate your stuff, and don't listen to web designers who want to sell you a mansion, when you need a shack.
P.S. Here's a list of other websites that I think are rather great.