What are your thoughts on thisšŸ¤·šŸ»ā€ā™‚ļø
Imagine if wine professionals shifted their approach.
What if we embraced a culture where wine was an inclusive experience, something open to everyone, not just ā€œexpertsā€?
Right now, the way we communicate in the wine industry does more harm than good.
Too often, we tell consumers theyā€™re wrong.
This approach is all about educating customers on our terms instead of listening to what they actually want.
I would love to see a shift toward consumer-centric communication, where we meet people where they are and allow them to explore wine at their own pace.
We need to make wine about enjoyment, not exclusivity; about discovery, not rigid rules.
True education is not about making others follow your path but encouraging them to find their own.
Itā€™s time to take a fresh look at wine communication.
Letā€™s move beyond technical tastings, factual lessons, and rating scores to foster genuine connections, spark curiosity, and build lasting loyalty.
Wine isnā€™t just a drink, itā€™s an experience that brings people together, inspires them, and creates unforgettable memories.
Instead of reducing wine to a rigid structure, letā€™s embrace the creativity, individuality, and joy it can offer.
Letā€™s start this conversation and make a real impact.
Follow and share the hashtag #wineambassadorcommunity
Letā€™s discuss how we can make wine more accessible, inclusive, and enjoyable for everyone.
Together, we can shift wine communication from a narrow focus on taste and facts to a broader exploration of connection, experience, and personal discovery.
CheersšŸ·
3
3 comments
Brett Hudson
3
What are your thoughts on thisšŸ¤·šŸ»ā€ā™‚ļø
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