Facebook Ads - Finding winning ads

Hey everyone!

Here is a post for a Youtube video I created a while ago using AI.

We'll be talking about copy and creative testing. At this point it's an older strategy, currently, I'm loving the CBO/Dynamic ads method, which could be a separate discussion. This is mainly focused on lead generation but can be used for any ad campaign.

Why Separate Testing?

Separate testing for ad copy and creatives simplifies the process of pinpointing the ads that truly resonate with your audience. This approach not only helps in optimizing ad performance but also in streamlining your ad budget effectively.

The Ad Copy Worksheet

Utilize an ad copy worksheet to organize your testing. Assign each ad copy, headline, and description a unique number. Use color coding to track performance at a glance:

Yellow for new ad copy
Green for best performing
Purple for poor performance
Red for rejects

This system allows you to quickly assess how each version performs.

Budgeting for Testing

For an effective test, allocate a daily budget of $10 to $12 per ad. With a $40 daily budget, you should run no more than four ads to ensure each gets adequate attention. An average budget I recommend is $33 a day for a campaign, which includes one ad set for either creative or copy testing, housing five ads.

Identifying Winners

Start with five different ad copies to see which performs best. If none convert well, it's an indication that the issue lies with the creative. Once you've found one or two strong ad copies, proceed to test at least five different creatives against these.

Practical Example

Let's say you're testing ad copies #15, #16, #17, and #18, all with the same creative but different copy. The performance metrics reveal that #16 is the clear winner due to its lower cost per lead and higher link clicks. With this winning ad copy, move on to creative testing, which could further reduce your cost per lead and improve lead generation.

The Takeaway

After identifying winning combinations, let them run to maximize lead generation before the cost per result increases. At that point, it's time for another round of testing, this time with new copies paired with your winning creatives.

0 comments