Sep 12 (edited) in 🔸SEO
Shopify SEO Playbook - Mico Martinez
Find His Skool Community --> www.skool.com/shopify-seo
Find His Free Training Slides --> https://gamma.app/docs/Shopify-SEO-Quick-Wins-89qjfsn9aaonbwz
Mico's Experiences
- Developed an SEO quick wins playbook that gets clients results within the first 3 months
- Achieved significant revenue growth for clients, such as increasing a beauty brand's monthly revenue from $1K to $370K and a home improvement brand from $0 to $140K
- Consistently doubles organic traffic within 3 months or achieves 7x increases for clients
- Manages client expectations based on seasonality and other factors impacting SEO results
Key Takeaways
The 5-Step SEO Quick Wins Playbook
- Technical SEO Audit
- Navigation and Site Structure Optimization
- Shopping Page Optimization
- Blog Content Publishing and Optimization
- Foundational Link Building
Additional Insights
- Out of the box, Shopify is not optimized for SEO and requires resolving common issues
- Smaller brands need to provide search engines with a reason to rank them over giants like Amazon by increasing relevance through content
- Optimizing images is crucial for site speed; use apps like Crush.fix for easy optimization
- Metrixify app helps with bulk edits for larger Shopify stores
- Prioritize fixing technical SEO issues based on importance and as part of ongoing page optimizations
- Communicate openly with clients about expectations, considering factors like seasonality that impact results
- Quantify SEO success through metrics like keyword rankings, organic traffic, and revenue, tailoring reporting to the client's unique situation
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Shopify SEO Playbook - Mico Martinez
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