Repurposing content pays off when it's done RIGHT!
This group member transformed a 20+ minute video that had already been published on YouTube. We teamed up to pinpoint a standout section that holds its ground even without the full video. It was slow to take off and we trimmed out to shorten the intro as well as update the title. It took off on day 3! Just yesterday it got over 4,000 views. Here are a few things to consider when doing this. 👉 Does it have a powerful opening hook? 👉 Does it stand alone for easy viewer understanding? 👉 Does it support the current silo strategy? Remember, the goal is to convey the essence of the long-form content in a condensed, compelling format that captures and maintains viewer interest.