User
Write something
Pinned
Looking for Admins. Join The Team.
I really want to build the best community for creative performance marketing, I will be getting my in-house team of 20 in the mix when possible, but they are busy delivering for our clients. So, with that in mind, if you are looking to join this community as an admin, and you think you could give value to the community, drop me a DM. Thanks!
3
0
Pinned
What Do You Want To See Most?
Keen to hear from you! I have lots of content planned to come into the community. But what do you want to see most?
Poll
2 members have voted
0
0
Pinned
How We Got 680k TikTok Views
For those looking to understand the basics of TikTok for wide reach. We are seeing this same approach across brand accounts, but I thought it would be best to use my personal account for examples. So this clip from my podcast did 680k views. It's been live for around 3 weeks, and pulls about 2-5k views a day. I only have 5.5k followers on TikTok, so it's a very new account. The biggest reason why we know this video did well was the creative, and in particular the metric 'Watched Full Video", which for this video was 41%. What we saw after posting the first version of this video, was even in low view the video needs to stay above 50% watched full video. As the video gains more and more views, this metric needs to stay high, if a video drops down below this it will stop performing. We have seen this across multiple accounts, and often refer to it as retention, but not the first few seconds the WHOLE video. How can you improve this metric in your video? Well the 2 biggest areas for us, our the on screen title, and storytelling in the video. The biggest impact we have seen across multiple accounts to improve performance is natural storytelling. Drop me a comment if you have questions!
2
6
New comment Jun 7
How We Got 680k TikTok Views
TikTok Shop - Why Your Brand Should Be Considering it
I honestly feel TikTok Shop is a big opportunity for brands right now. If you are in F&B, Fashion, Health & Wellness or really any FMCG brands, TikTok Shop is a direct driver of new customer acquisition and brand awareness. Here is why...
2
1
New comment Jun 12
TikTok Shop - Why Your Brand Should Be Considering it
Need help for my startup
Hi Olly thanks for your early advice, we've recently made a strategic shift from Kickstarter to our own Shopify store. We've launched four marketing campaigns using a new pixel (connect with my shopify with stape installed ), and while we're seeing some initial clicks, we're still eagerly awaiting our first conversions. šŸ” Questions for the community: 1) For those who've used a new pixel, how long did it typically take to start seeing conversions? 2) Once you started seeing conversions, did the pixel better target your audience and enhance your campaigns? 3) since we are doing a seasonal product would like to seek for any advise could help or pre sale ? I have attached the screenshots of my ad account, basically I set each campaign around $25 per day , and board range targeting. Each campaigns use different creative ( all reels ) Any insights or advice would be greatly appreciated as we navigate this new chapter! Thanks in advance for your support
2
4
New comment Jun 9
1-11 of 11
Creative Performance Marketing
skool.com/303-brand-peformance-2453
Daily Learning on creative, performance and organic digital marketing. Learn from the team behind the growth of the best premium brands.
powered by