I want to share something personal today. It’s a story of how I built a successful coaching business, made over $350,000, and then completely burned out. Why am I sharing this? Because I learned some valuable lessons from the experience, and I want you to avoid the same mistakes. Here’s how it all went down... THE DREAM TURNED NIGHTMARE A few years ago, I started coaching people on how to use YouTube for business. I was doing well—my YouTube channel was generating $150,000 a year, and my coaching business was bringing in $15,000 to $30,000 a month. On paper, everything looked perfect. But something wasn’t right. I felt misaligned with my work. I was tired all the time, stressed, and disconnected from the passion that started this journey. It all came to a head on my 30th birthday. My wife and I went to a spa to relax, but I couldn’t shake this heavy feeling. I realized I needed to stop everything and figure out what was wrong. So I did. I shut down the ads, paused the sales calls, and took a month off. WHAT I LEARNED After a lot of reflection, I realized the problem was me. Here’s what I learned: 1. I’m a Maker, Not an Operator I thrive in creative work—making YouTube videos, designing funnels, and building products. But my days were filled with sales calls, meetings, and operations work. The stuff that drained my energy. If you're a creative type like me, being bogged down by operations can suffocate your passion. 2. The Power of the Global Market I had built my coaching business in Danish, but my long-term dream was to reach an international audience. The English-speaking market is massive, and I was limiting my growth by staying in Denmark. 3. Beginners Struggle to Take Action My high-ticket program was targeted at beginners, but many of them weren’t taking the action necessary to succeed. I learned that it’s better to work with people who have some experience and are ready to scale. So in the future I would much rather sell a low ticket membership or one-off low ticket courses to beginners and then upsell them into a high ticket program when they got the hang of all the basics and KNOW what it's all about.

Got access to the course yesterday and loved the setter training -- specifically around mindset and being open to helping anyone and not judging them before the call (I've had a habit of doing that, especially, when I have high call volume) Well.. had a sales call today with a prospect my setter booked in, went in with open mind, and closed him for 10k! 3rd one this week, but for this particular prospect being open to the possibility that we can help someone outside of our main ICP was great. AWESOME ROI on $17!!