Richard van der Blom on Social Selling: A Wild Ride Through the LinkedIn Jungle! ๐
I am new to Richard van der Blom. But here is my take thus far: The guy knows LinkedIn better than you know your morning coffee order at Bigbucks coffee shop. At this live event, Richard dove into LinkedIn's latest content mysteries. My fave was how influencers try to capture the spotlight with killer posts that end up being the influencer doing a Kill Bill session in the kitchen with a broken AI post. If you are like me, nothing says attention grade like listening to Richards' content at ludicrous speedโby you, do you? Could you grab the link in the comments below? Thanks! A few Glod nuggets I got out of the live show: ๐ฅ LinkedIn has evolvedโhave you caught up? Seriously, itโs like a plot twist every month. ๐ฅ LinkedInโs love language has changedโtheyโre swiping right on certain content types and ghosting others. ๐ฅ AI overload is real. Weโre drowning in robo-posts, people. ๐ฅ InMail fatigueโNo oneโs loving those "Hi [First Name], I see we have mutual connections" messages anymore. ๐ฅ Vertical video is kingโThink Instagram-style. It's time to hold your phone upright like itโs 2015! ๐ฅ Company pagesโOnce adored, now... less so. Use them for thought leadership, not a sales pitch. ๐ค Richard's Challenge: Your profile and content strategy must be on point. Visitors will check out your posts before they even glance at your profile. My question is: When they do, what jaw-dropping brilliance will they discover about you? ๐ก Content Strategy Breakdown: I love my Granny - this is comedy folks. ๐ฅ Educational post (Max reach): โ5 Ways to Get Granny to NowheresvilleโBetter, Faster, Cheaper!โ ๐ฅ Best practice post (Use case): โHow We Gave Granny That Final Nudge Over the Hill and Into Nowheresville.โ ๐ฅ Strategic content (Expert mode): โThe Ultimate Guide to Granny-PushingโWe Know Every Pothole and Rock on the Way Down.โ ๐ฅ Conversion post (CTA time!): โLooking to send someone to Nowheresville? Weโve got you covered. Faster than you think, cheaper than you expect, and NO refunds. Ever.โ ๐ช๐